Product development

Over the years, there have been several game franchises that has been produced by EA games. One of the best-selling franchise has been Fifa. Every fall a new game is released in the franchise and the latest edition to the franchise was Fifa 16 which boasted various key new features in the game ranging from; Defensive swing steps, Reactive AI marking, Escapable slide tackles, Logical interceptions, no-touch dribbling, and angled crosses. These were said to be the key improvements from its predecessor Fifa 15. These may sound like a minor change however looking back at the first ever Fifa game which was staggering. Below is an image of the gameplay from Fifa 94 and a more up to date game*: 

The digital age had helped many technical aspects of product development for EA games. The increase in technological advancement has allowed for a better gaming experience for the gamers as well as advanced methods of production for EA. The creation of games has gone several steps ahead as it now merges other technologies such as CGI and motion capture images into the creation of the game. Motion capture has been key to the advancement in games such as the Fifa franchise seeing as it helps monitor the players real motion to simulate that into the game. The motion capture allows a more realistic gaming experience as everything is similar to real life. This would have not been so easy without the use of the new technologies. This is how other technologies have played a key role in the creation of new games for companies such as EA.