The digital impact: Old & New

Over the digital age, EA games had seen various changes in many forms such as development of games to advertisement. In the early days of digital technology, the company had used coding as a basic mean to create its games. As the company progressed through the digital age it had begun integrating other technology such as motion caption and updated graphics to help create its games which helped boost its appeal with the audience as games had become more realistic.

Another way in which EA had benefitted from the digital age was the way it advertised its products. To begin with EA had used billboards and television as a form of advertisement however as technology advanced it started using new means to reach its audience such as social networking and smart phones. Social networking currently plays a huge role in advertisement for most businesses and EA as use it to their advantage. Social networks have helped EA reach a wider audience as it is something used worldwide especially social sites such as Facebook and YouTube. EA uses these sites to advertise its new games especially the big franchise titles that are released annually such as Fifa and NBA.  

Smartphones are a great method of advertisement for EA seeing as most people have smartphones. Advertisement through smart phones can be done via apps in the form of pop up adverts which also help them reach niche audiences as they can advertise on specific apps. Another common way of advertising games is by using online banners that can be found on most of the websites and apps. Along with this, YouTube channels plays a huge role in advertisement for gaming such as ‘KSI’ and ‘comedyshortsgamer’. Channels similar to these are great seeing as companies often sponsor and send them the latest games which these YouTubers would do reviews on. This often helps generate a large audience for the games itself.